Site promotion is all about getting prequalified visitors to your web site. And article marketing does a great job of prequalifying visitors to your website.

You see, not only does article marketing prequalify your visitors for the right content and needs, it also prequalifies them for your own writing style and personality.

To me that is the strongest thing about article marketing.

When a potential visitor reads one of your articles as their very first point of contact with your sales funnel, they automatically sort themselves not only for their needs and the content of your article, but they either like or dislike your style, your personality. If they dislike it, they do not click through to your site.

If they like it, then they will naturally be very inclined to opt in or buy, whatever the main emphasis of the web page you send them to. This is a much more highly qualified lead than one that comes from Google AdWords or a classified ad. They have already had a chance to bond with your style, and I think that is very important.

So important that I think everyone should learn to write their own articles, write their own emails, and write their own sales copy, or hire someone to do all three. I think that when you write one part of that funnel, and have someone else write another, you lose a lot of the chemistry, the bond, that the potential customer can develop with you.